Forwarding Rate

Email forwarding rate is a reflection of the organic reach and virality of your email campaigns. When recipients find your content valuable, informative, entertaining, or share-worthy, they may forward it to their friends, family members, or colleagues. This extends the reach of your message beyond your original email list.

1. It allows your email content to reach a wider audience without additional marketing expenses. Forwarded emails act as endorsements, increasing credibility.

2. When your emails are shared, your brand gains exposure to new potential customers who might not have otherwise discovered your business.

3. Forwarding signifies a high level of engagement and interest in your content, potentially leading to increased conversions and customer loyalty.

4. Forwarded emails can introduce your brand to individuals who might become leads or customers in the future.

The email forwarding rate is calculated using the following formula:Email Forwarding Rate (%) = (Number of Forwarded Emails / Number of Delivered Emails) x 100In this formula:

- "Number of Forwarded Emails" refers to the total count of emails that have been forwarded by recipients.

- "Number of Delivered Emails" represents the total number of emails successfully delivered to recipients, excluding bounced emails and unsubscribed recipients.

Boosting your email forwarding rate requires creating share-worthy content and implementing strategies that encourage recipients to take the initiative to forward your emails. Here are some effective tactics:

1. Compelling Content: Craft engaging and valuable content that resonates with your audience, making them more likely to share it.

2. Clear CTAs: Include clear and persuasive calls-to-action (CTAs) within your emails, encouraging readers to share with friends and colleagues.

3. Social Sharing Buttons: Add social sharing buttons to your emails, making it easy for recipients to share content on their social media profiles or via email.

4. Incentives: Offer incentives, such as discounts or exclusive content, to encourage forwarding and sharing.

5. Referral Programs: Implement referral programs that reward customers for referring others to your email list or business.

6. Forwarding Reminder: Include a friendly reminder in your emails, asking recipients to forward the email if they found it valuable.

7. Contests and Giveaways: Run contests or giveaways that require participants to forward your email to enter, creating a viral effect.

8. Interactive Content: Incorporate interactive elements like polls, surveys, or quizzes that readers are more likely to share for engagement.

9. Storytelling: Share compelling stories or case studies that resonate emotionally and are more likely to be shared.

10. Segmentation: Segment your email list and tailor content to different segments, increasing the relevance of your messages and encouraging sharing among specific interest groups.

Email forwarding rate is an essential metric that reflects the shareability and virality of your email content. By creating valuable and share-worthy content, implementing sharing incentives, and making it easy for recipients to forward your emails, you can encourage more organic sharing and extend your brand's reach.