Preview Text

Preview text is a short, often customizable snippet of text that appears alongside the subject line in the recipient's inbox. It gives recipients a preview of the email's content, offering a compelling reason to open it.

1. Increased Open Rates: A well-crafted preview text complements the subject line and entices recipients to open your email, resulting in higher open rates.

2. Content Teaser: It provides a sneak peek into the email's content, piquing recipients' curiosity and interest.

3. Engagement: Engaging preview text encourages recipients to take action and explore your email further.

4. Branding: It's an additional opportunity to reinforce your brand's identity and messaging.

5. Differentiation: Effective preview text can help your emails stand out in a cluttered inbox.

1. Align your preview text with your subject line to provide a cohesive and enticing message.

2. Offer a glimpse of the email's content, hinting at valuable information, exclusive offers, or exciting updates.

3. Use recipient data to personalize the preview text, such as addressing them by name or referencing their past interactions.

4. Include a clear and actionable CTA in the preview text to prompt immediate engagement.

5. Create a sense of urgency or scarcity to encourage recipients to open the email promptly.

6. Ensure the preview text is relevant to the recipient's interests and needs, based on segmentation and data analysis.

7. Keep the preview text concise, ideally under 50-100 characters, to ensure it's fully visible in most email clients.

8. Don't duplicate the subject line in the preview text; use it as an opportunity to provide additional context.

9. Conduct A/B testing to determine which preview text variations yield the highest open rates.

10. Ensure the preview text is engaging and legible on mobile devices, where many recipients check their emails.

11. Consider using emojis sparingly to add visual appeal and convey emotions in the preview text.

12. Use the preview text to reinforce your brand's messaging or tagline, enhancing recognition.