Sender Reputation

Sender reputation is an assessment of your email sending practices and the trustworthiness of your emails. ISPs use sender reputation to determine whether your emails should be delivered to the inbox, the spam folder, or rejected altogether.

1. Email Deliverability: A positive sender reputation increases the likelihood that your emails will be delivered to recipients' inboxes.

2. Inbox Placement: Emails from senders with good reputations are more likely to bypass spam filters and land in the inbox.

3. Trustworthiness: A positive reputation signifies that your emails are legitimate, reducing the risk of being flagged as spam.

4. Open Rates: Improved deliverability leads to higher open rates, allowing your messages to reach a more engaged audience.

5. Brand Credibility: A positive sender reputation reflects positively on your brand, enhancing trust and credibility with subscribers.

1. Only send emails to individuals who have given explicit consent to receive them. Avoid purchasing email lists or sending unsolicited emails.

2. Implement authentication protocols like SPF, DKIM, and DMARC to verify the authenticity of your emails and prevent spoofing.

3. Craft engaging and relevant email content that encourages recipients to open, click, and interact with your messages.

4. Regularly clean your email list to remove inactive or unengaged subscribers, reducing the risk of spam complaints.

5. Maintain a consistent email sending schedule to establish predictability and trust with ISPs.

6. Minimize spam complaints by providing an easy unsubscribe process and promptly honoring opt-out requests.

7. Monitor email deliverability metrics, spam complaint rates, and bounce rates to identify and address issues promptly.

8. Enroll in ISP feedback loops to receive reports on subscribers who mark your emails as spam and take action to address complaints.

9. Implement bounce handling practices to remove invalid email addresses promptly from your list.

10. Segment your email list to send tailored content to specific audience segments based on their preferences and engagement levels.

11. Use reputation monitoring tools and services to track your sender reputation across multiple ISPs.

12. If your reputation suffers, work on rebuilding it by following best practices and engaging with subscribers.