Sender Score

Sender Score is a numeric value that measures the reputation of an email sender's IP address. It's a score assigned to you or your email sending infrastructure, typically ranging from 0 to 100, with higher scores indicating a better sender reputation. This score is calculated based on various factors, including email engagement, spam complaints, bounces, and more.

1. Email Deliverability: A high Sender Score positively influences your email deliverability — the ability to reach recipients' inboxes. Low scores can result in emails being sent to spam folders or blocked entirely.

2. Reputation Reflection: Sender Score reflects your sending practices and the trustworthiness of your email program. A good reputation enhances your chances of reaching the inbox.

3. ISP Trust: Internet Service Providers (ISPs), such as Gmail and Yahoo, use Sender Score and other reputation metrics to determine whether to accept, deliver, or filter your emails.

4. Reduced Bounces: A high Sender Score is associated with sending emails to valid and engaged recipients, leading to fewer bounce rates.

5. Enhanced Open Rates: Emails from senders with good reputations are more likely to be opened and read by recipients.

1. List Hygiene: Maintain a clean and up-to-date email list by regularly removing invalid or inactive addresses. High bounce rates can negatively impact your Sender Score.

2. Permission-Based Sending: Send emails only to recipients who have explicitly opted in to receive them. Avoid purchasing or renting email lists, as they often contain low-quality addresses.

3. Engaging Content: Create valuable and engaging content that encourages recipients to interact with your emails. Higher engagement rates positively impact your Sender Score.

4. Frequency Control: Avoid sending emails too frequently, as this can lead to subscriber fatigue and increased spam complaints.

5. Consistent Sending: Maintain a consistent email sending schedule. Sudden, irregular sending patterns can raise red flags with ISPs.

6. Feedback Loops: Monitor feedback loops provided by ISPs to identify and address spam complaints promptly.

7. Authentication: Implement email authentication methods like SPF, DKIM, and DMARC to verify the authenticity of your emails.

8. Monitoring Tools: Use email deliverability and reputation monitoring tools to track your Sender Score and identify areas for improvement.

9. Complaint Handling: Provide an easy way for recipients to unsubscribe from your emails and handle unsubscribe requests promptly to reduce spam complaints.

10. IP Warm-up: If using a new IP address for sending, warm it up gradually by gradually increasing your email volume to build a positive reputation.

11. Segmentation: Segment your email list and tailor content to specific groups to improve relevance and engagement.

12. Monitoring and Adjusting: Continuously monitor your email performance metrics and adjust your strategies based on the feedback you receive.